Four months after they performed together for the first time in more than 30 years ( at a private gala event in Stockholm in June ), Abba have announced that they will launch a “virtual and live experience” next year.
The Abba project, in partnership with Spice Girls svengali Simon Fuller and Universal Music Group, is being billed as “a groundbreaking venture that will utilise the very latest in digital and virtual-reality technology … which will enable a new generation of fans to see, hear, and feel Abba in a way previously unimagined”.
Benny Andersson from Abba announced: “We’re inspired by the limitless possibilities of what the future holds and are loving being a part of creating something new and dramatic here. A time machine that captures the essence of who we were. And are.”
Singer Frida Lyngstad added: “Our fans around the world are always asking us to reform and so I hope this new Abba creation will excite them as much as it excites me!”
At this juncture it is unclear exactly how the Abba project will unfold. Further details are to be announced in 2017, with the launch taking place in 2018.